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Discipline is The Bridge Between Goals and Accomplishments
— Jim Rohn
 
 

The Balance Between Strategy And Design

Closing the brand gap between strategy and design has been my career challenge for the past 8 years. There has to be a balance between creating a strategy and the design to backup what you are trying to portray - without the execution, the strategy can be confusing for the user to gain perspective of the overall message.

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My Mission

My mission is to create consistent messaging and simple, straightforward designs to strengthen any brand by providing quality service and collaborating with all parties involved.

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My Experience

Throughout my job experience I have used both Bachelor’s degrees to promote the brands of several small companies and global corporations.

I have coordinated internal and external marketing initiatives, such as: client and networking events, advertising, promotional materials (brochures, giveaways, etc.), email and direct mail campaigns, newsletters, social media pages, and more!

Furthermore, I have built, managed, and updated websites on several platforms and added the functionality that best supports their needs.

 

computer skills

Adobe Creative Suite
Agile & Scrum Methodologies
CRM Tools (i.e. Salesforce)
CSS, HTML, Javascript, PHP
Data Analysis (i.e. Tableau)
E-Commerce
Email Campaigns
FTP Server
Google Analytics
Google Webmaster Tools
Mac OS X and Windows
Marketing Automation
PayPal Integration
Proficient in Microsoft Tools Proficient in Google Tools
PMS Tools (i.e. JIRA)
Social & Video Integration
Web Design & Development

education

BS in Business Administration, Marketing

BA in Studio Art,
VT Graphic Communication

Photos by:

Erin and Tom Cross