Discipline is The Bridge Between Goals and Accomplishments
— Jim Rohn

The Balance Between Strategy And Design

Closing the brand gap between strategy and design has been my career challenge for the past 8 years. There has to be a balance between creating a strategy and the design to backup what you are trying to portray - without the execution, the strategy can be confusing for the user to gain perspective of the overall message.


My Mission

My mission is to create consistent messaging and simple, straightforward designs to strengthen any brand by providing quality service and collaborating with all parties involved.


My Experience

Throughout my job experience I have used both Bachelor’s degrees to promote the brands of several small companies and global corporations.

I have coordinated internal and external marketing initiatives, such as: client and networking events, advertising, promotional materials (brochures, giveaways, etc.), email and direct mail campaigns, newsletters, social media pages, and more!

Furthermore, I have built, managed, and updated websites on several platforms and added the functionality that best supports their needs.


computer skills

Adobe Creative Suite
Agile & Scrum Methodologies
CRM Tools (i.e. Salesforce)
CSS, HTML, Javascript, PHP
Data Analysis (i.e. Tableau)
Email Campaigns
FTP Server
Google Analytics
Google Webmaster Tools
Mac OS X and Windows
Marketing Automation
PayPal Integration
Proficient in Microsoft Tools Proficient in Google Tools
PMS Tools (i.e. JIRA)
Social & Video Integration
Web Design & Development


BS in Business Administration, Marketing

BA in Studio Art,
VT Graphic Communication

Photos by:

Erin and Tom Cross